In March 2015, Merchants Union Consumer Finance Company Limited (MUCFC), approved by the China Banking and Insurance Regulatory Commission (CBIRC), was founded in Qianhai Shenzhen by China Merchants Bank and China Unicom, with a registered capital of 10 billion yuan.

Embracing the mission of "Remaining original aspiration, providing endless preferential service" and adhering to the philosophy of " Practicing inclusive finance with sci-tech, letting credit live up to expectations", MUCFC has achieved balanced and steady growth in quality, profitability, scale, and structure, maintaining its position as an industry leader in key performance indicators.

MUCFC offers two core consumer finance product lines, "Haoqidai" and "Xinyongfu", delivering online, no guarantee, and low-interest credit services tailored to customers' needs.

Services of MUCFC cover diverse consumption scenarios, including shopping, travel, education, and home decoration. With tens of millions of customers, MUCFC's operations extend across regions nationwide.

MUCFC provides services only to individuals holding a valid Chinese ID card.